Crafting a Strong Design Portfolio A Guide for Graphic Designers, Custom Illustrators, and Motion Graphics Artists

Branding and Identity Design Tips

Branding and identity design is like creating a unique fingerprint for your client’s brand that makes them recognizable and memorable. Through branding and identity design, you get to showcase your client’s business’s values, personality, and unique selling proposition in a way that connects with their target audience and helps them stand out from the competition. It’s a fun and creative process that can be both challenging and rewarding, and the end result is a brand that is ready to conquer the world! So here are some tips for branding and identity design:

1. Start with a strong foundation
Before you dive into designing a brand identity, it’s important to do your research and understand your client’s business, values, and target audience. This will help you create a brand identity that resonates with their customers and communicates their unique value proposition.

2. Keep it simple
A strong brand identity should be easy to recognize and memorable. Avoid using too many colors, typefaces, or graphic elements that can clutter the design and make it hard to remember. Stick to a few key elements that represent the essence of the brand.

3. Be consistent
Consistency is key when it comes to branding and identity design. Use the same colors, typography, and graphic elements across all touchpoints, including websites, social media, print materials, and packaging. This will help build brand recognition and create a cohesive brand experience.

4. Make it versatile
A strong brand identity should be versatile enough to be used in a variety of contexts, from digital to print. Make sure that the logo and other design elements work well at different sizes and resolutions, and that they can be easily adapted to different backgrounds and materials.

5. Think about the future
A brand identity should be timeless, yet adaptable. Consider how the design will evolve over time and how it will stand up to new trends and technologies. Avoid designs that are too trendy or rely too heavily on current design fads, as these can quickly become dated.

6. Collaborate with the client
Branding and identity design is a collaborative process. Involve the client in the design process and seek their feedback at each stage of the project. This will help ensure that the final design meets their needs and expectations.

7. Don’t be afraid to push boundaries
While consistency is important, don’t be afraid to push boundaries and explore new design directions. Experiment with different color palettes, typography, and graphic elements to create a brand identity that stands out from the competition.

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PickleGuy
I’m a graphic designer passionate about web design and social media design. I love to keep learning new design topics and tricks. I taught myself new tools like WordPress, Duda, After Effects, and Adobe XD. Currently, I have more than a year working in the company-, it is a great team!
I consider myself a helpful person and I am focused on finding solutions to every obstacle in life, even is not mine! I spend my free time with my husband and we enjoy chilling at home, visiting the family, or feeding kittens.
Before this, I spent almost a year stressed because my job was not secure, I had to travel about 2 hours every day to go to work and I would come back very tired to share dinner with my husband. I had a lot of debts and bills that kept growing every day.
Now, I have free time to visit my family, go shopping in the afternoons, and watch TV series with my husband! I take time to go to the gym at least three times per week, I work from home, all my debts are paid now and I’m saving money! That is definitely something that I couldn’t do before!
Hi! I’m Timmy, I live in the Philippines with my husband, kids, and 5 dogs! We love to check out nice cafes, walk around our neighborhood, and occasionally play Roblox as a family.
I’m a Product Marketer. I started my life in DP back in 2016 as a ‘junior graphic designer’. It was still a small company back then, with less than 50 Pickles, mostly from the Philippines.
Working in DP enhanced my design skills as I get to work in multiple disciplines, not to mention the number of requests per day that I need to complete! But I loved the challenge because I was able to do it alongside a group of talented designers! I was able to pay it forward by becoming one of the Instructional Designers for new hires. But how did I end up here in Product Marketing, you may ask? Opportunities open very swiftly and you can either just let them pass or grab them immediately! I chose the latter. There’s always a first time for everything if you just keep yourself open to learning – no matter how painful it is!
As a product marketer, my goal is to deliver our product updates in a timely manner. I’m also excited to keep on working on our quarterly product updates! Design Pickle did not only widen my network of fellow designers but also paved the way for me to aspire to experience things I couldn’t even imagine before for so many crippling reasons!
On a personal note, I’m really passionate about being a Mom! This drives me to be better at everything I do, whether it’s personally or on a professional level.
I’m from the Philippines, living with my family and 7 dogs. Both my parents and I were relieved and happy that I get to work remotely! When I started in DP, I really enjoyed being a designer -I even made it to Rookie of the year in 2018-.I continued my journey and eventually, I became a Team Coordinator.
I’ve witnessed myself grow, and luckily, now I lead a group of talented designers. I’ve worked hard and really enjoyed this role so much – -I was recognized twice as WOW Team Coordinator of the Year in 2019 and 2020-  I know  I don’t just like my job. I truly love it – Of course, it gets challenging at times! I just have to remind myself of my purpose-.
Design Pickle helped me get out of my comfort zone. As an introvert, I’ve always preferred working alone and accomplishing everything on my own, but Design Pickle inspired me to bring out skills I never knew existed. I never imagined that I would be able to speak in front of an audience, or even lead a team of talented designers and now I can make an impact on others and I can help them make their jobs much easier. It’s really heartwarming to witness myself and others grow, excel, and be recognized because of my role as a Team Coordinator.
I’m from Bogotá and when I’m not working, I’m usually spending time with my loved ones. I’m a huge geek, I love The Simpsons and I’m also a Batman fan.
I used to be a full-time workaholic, and I’m not proud of that at all! I had to learn the hard way that there’s more in life than your job. Before Design Pickle, in my previous job, things suddenly became a nightmare: I barely slept, I didn’t spend any of my free time with my loved ones or even taking time for myself, and it really ended up affected my health and my personal relationships.
I worked as a product designer with a company that produces and imports licensed products for kids, and despite how it affected me, I really enjoyed that job. Then, the pandemic hit and I didn’t have a job anymore. it was hard. I’m not going to lie, it was terrible. But then, I found DP and it was a blessing as it helped me learn the importance of good time management, and it was a blessing. God took good care of me.
Professionally speaking, working with DP felt 50 times more fulfilling than my previous job I think Design Pickle is an excellent place for people who chose a creative career as their life path, cause during the time I’ve been here it really has felt like following my dream career was the right choice after all.
I’m passionate about life. You only have one, so you gotta make it count. I try to help the people around me enjoy things as much as possible. Life is too short to worry about silly stuff, and God knows people around me help me too, by experiencing many different emotions and enjoying each day in a special way.
I’m from Puebla, Mexico, and have lived here most of my life, I’m a Team Coordinator and I‘m very passionate when it comes to managing my team, helping with what they need, and seeing them thrive and grow. It is indeed very fulfilling! Outside my job, I love going on walks, exercising, hanging out with friends, enjoying my family, and always doing new stuff, I also enjoy traveling whenever I can.
Design Pickle has been a huge support for me in very difficult parts of my life and has helped me grow a lot. It gave me the chance to lead in my own style and has made me learn and grow inside and outside the company. I look forward to continuing on this path.
Hi, I’m Beni, from the beautiful “Perla del Mar de Oriente” (Pearl of the Orient), Philippines! I’m currently a Recruitment Coordinator. I graduated Bachelor of Science in Computer Engineering and took certificate courses in Web Design, Graphics and Print Media Arts, and Dressmaking.
I’m interested in almost anything related to creativity and I usually share this interest in my work and even my service to the community or the parish. Creativity is not only about art but also about having the ability to see things differently and how to thrive to make things better.
Outside of work, I’m an active member of Singles for Christ and Parish ministries. If I’m feeling a bit artistic, I create artwork for my Redbubble account. I’ve also published 2 coffee table books just for myself -for now-, just to test things out. In my downtime, I like playing games, may it be board, online, or arcade games. And I have my pet bettas and brine shrimps to keep me company.
Here at Design Pickle, I’m able to learn about different cultures in the comfort of my own home. It’s awesome to be able to practice different languages as well and to get to know the people I’m working with. Perhaps in the future, I’ll be able to see them in person. I can also save energy and time to do other things, like supporting our community or parish or taking online courses rather than spending it commuting. Plus, I’m also able to travel and work at the same time!
I consider myself passionate about honing and sharing my creativity where and whenever it is needed. I love traveling and experiencing what the world has to offer or teach me. I’m able to meet people along the way, know their stories and learn from them. With that, I also learn more about myself.
Industrial Designer from Mexico, Boney describes himself as a social introvert gaymer, he loves to travel and explore the world as well as learn new things and teach them to his loved ones.
I’m in charge of my own team with 9 designers from all over the globe who are amazing and really talented. Together we lead our potential to go above and beyond our customer’s expectations.
Before Design Pickle, having a remote job wasn’t on my radar because  I didn’t know that was even possible. In my previous jobs, my free time was limited since they always needed me to do overtime and even continue working on my tasks on the weekend. Those jobs were very toxic environments, and I was surrounded by gossip and discrimination.
Design Pickle respects my time, my identity, and my decisions. It has taught me how to lead my professional life following its core values, in order to create a friendly and enjoyable environment for my team, and me, where we have grown in both our professional and personal lives. DP has shown me that I’m capable of improving myself and it has enabled me to reach new professional heights I didn’t know I was capable of.
Now, I’m planning to start traveling around the world to learn from different cultures and create new connections with new people, with my environment, and with myself. I love being able to be open to new experiences and share them with my loved ones.